The British Zone3 has grown since its founding in 2006 to Europe’s leading triathlon and swimming brand. The high-quality products have been rewarded many times and Zone3 now leads the industry in terms of being the highest performing brand on the market.
In 2020, Zone3 was looking for a European fulfilment center on the mainland to prepare for the UK leaving the European Union. Their goods come from China, Taiwan, Cambodia, Vietnam, and Thailand as a majority and are shipped across Europe. The proximity of a seaport, airport, and a fast gateway to Europa brought them to The Netherlands. Their European operation was approximately 75% Business-to-Business (B2B) and 25% Business to Consumer (B2C). In Hexspoor they found a fulfilment center with experinence in both: B2B and B2C fulfilment.
In an unusual period with a Covid virus going around the world and a Brexit approaching, it was a challenge to handle the relocation and implementation for all consumers (B2C) and bulk orders to large retailers in Europe (B2B) without personal contact. This with a tight Brexit deadline. Especially for the group of retailers, there are quite a few additional customer-specific requirements that a shipment must meet. By linking systems well, we have been able to standardise these so-called ‘exceptions’ in our existing business processes. We can also use smart techniques to separate the order flows of B2B and B2C, but the stock can still remain in one location in a compressed form.
Our approach has not only led to major savings, but also to shorter throughput times. Less hassle with documents and many faster transport options are possible.